FTZ Studios
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02 · ConsiderationHelp them understand, and choose you.

Explainers.

Make the complex feel obvious.

What it is

More than a video. A system.

If your sales team keeps having the same first call — "so, what does it actually do?" — you need an explainer. Live action, animation, or hybrid. We strip out the jargon, find the one analogy that lands, and produce a 60-90 second film that does the heavy lifting on your homepage, in your sales decks, and at the top of every cold email.

What you get

  • 1 main explainer (60-90s)
  • 30s cutdown for paid social
  • Vertical and square versions
  • Subtitled version
  • Voice-over by professional artist
  • Original music or licensed track
How we work

Four steps. No surprises.

  1. 01

    Strategy call

    We map your customer's 'aha' moment and design the script around it.

  2. 02

    Script & storyboard

    Both signed off before any production starts — no surprises in edit.

  3. 03

    Production

    Live shoot, animation, or both. We pick the format that suits the message.

  4. 04

    Refine & deliver

    Three rounds of revisions on the edit, then full deliverable suite.

Selected examples

Recent explainers in the wild.

Common questions

Things we get asked a lot.

Got something else? Fire it over , info@ftzstudios.co.uk

Start a project

Let's work on your project together.

Tell us about the project. We'll come back within one working day with honest thoughts on whether we're the right fit, and what it would cost.

Based in
Northampton, UK · Working globally

No spam. We reply personally, usually within one working day.