How Much Does Social Video Content Cost?
Per-asset, per-shoot day, and monthly retainer pricing for vertical content programmes.
Social video in the UK costs £150–£800 per finished asset depending on volume. A single shoot day producing 8–12 vertical Reels/TikToks typically lands £1,800–£3,500 all-in. Monthly retainers for ongoing content programmes run £2,500–£8,000/month. Per-asset cost drops fast with volume.
Tier 1
One-off shoot day
£1,800 – £3,500
- 1 shoot day at your location
- 8–12 finished vertical assets
- Captions, music, brand intro/outro
- Optimised for TikTok, Reels, Shorts, LinkedIn
Best for: Testing the channel before committing to a programme.
Tier 2
Quarterly programme
£6,000 – £12,000 / quarter
- 3 shoot days across the quarter
- 30+ finished verticals
- Content calendar + posting strategy
- Performance review at quarter end
Best for: Brands committing to a real social presence without going monthly.
Tier 3
Monthly retainer
£2,500 – £8,000 / month
- 1–2 shoot days per month
- 12–25 finished assets per month
- Trend-jacking and reactive content
- Dedicated producer + creative
- Monthly performance reporting
Best for: Brands going all-in on social as their primary channel.
Every line item, no hand-waving.
The line items most agencies leave off the quote.
- 01
Posting & community management, we deliver assets, not feed management. Budget separately or use a social specialist.
- 02
Paid boost spend, organic reach is dead; budget at least matches creative spend.
- 03
Music licensing on commercial platforms, TikTok's commercial library is limited; original or licensed music adds £100–£300 per asset.
Pricing questions.
Why is per-asset cost lower at higher volumes?
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Setup, travel, scoping and sign-off cost roughly the same whether we capture 4 assets or 14. Spreading those costs across more deliverables drops per-asset price quickly.
Should we go retainer or one-off?
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Test with one shoot day first. If the channel is working at 90 days, go retainer, you'll get better content, faster reactive turnaround, and a team that knows your brand inside out.
Can you train our team to film themselves?
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Yes, we offer half-day creator training (£800) so your team can film daily content on phones, and we polish the monthly tentpole pieces. Best of both worlds for tight budgets.
Let's work on your project together.
Tell us about the project. We'll come back within one working day with honest thoughts on whether we're the right fit, and what it would cost.
- Based in
- Northampton, UK · Working globally