How Much Does a Recruitment Video Cost?
Real prices for hiring films that actually fill roles, with a breakdown of what each tier delivers.
A recruitment video in the UK typically costs between £2,500 and £12,000 in 2025. A simple single-day shoot for a 60-second hero film starts around £2,500. A full campaign with hero film, vertical social cutdowns, and day-in-the-life pieces lands between £6,000 and £12,000. Most recruitment programmes pay back inside 2–3 hires.
Tier 1
Entry
£2,500 – £4,500
- 1 shoot day, 1 location
- 60s hero recruitment film
- 2 vertical social cutdowns (Reels/TikTok)
- Subtitles burned in
Best for: Single role, single location, single campaign.
Tier 2
Standard
£4,500 – £8,000
- 2 shoot days, multiple locations
- 60–90s hero film
- 3–5 staff testimonial verticals
- Day-in-the-life vertical
- Behind-the-scenes content
Best for: Multi-role campaign or hard-to-fill specialty.
Tier 3
Premium
£8,000 – £12,000+
- 3+ shoot days across multiple sites
- Hero film + 8+ vertical assets
- Multiple departments / role-specific cuts
- Original music
- Paid media-ready ad cutdowns (15s, 6s)
Best for: Annual employer brand programme, NHS Trust, large employer.
Every line item, no hand-waving.
The line items most agencies leave off the quote.
- 01
Staff release time, interviewees usually need ~2 hours each. Budget for productivity loss.
- 02
Wardrobe / scrubs, sometimes you need a clean uniform set just for filming.
- 03
Compliance review, NHS, regulated industries often need a clinical/legal sign-off cycle. Budget time, not money.
- 04
Posting and paid media spend, the film is one cost, the boost is another (typically £1k–£10k).
Pricing questions.
How do I know if a recruitment film will pay off?
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Maths: cost-per-hire if you typically pay agency fees (often £4k–£15k per role) versus the cost of the film amortised across the campaign. If you'd otherwise hire 3 people via agency, a £6k film often pays for itself before role two.
Should we feature real staff or actors?
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Always real staff. Candidates spot actors immediately and it kills trust. The trade-off is more time on set and gentler direction, which is why a producer matters.
What format works best for paid media?
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Vertical 9:16 for TikTok/Reels/YouTube Shorts. Square 1:1 for Indeed/LinkedIn feed. Always with subtitles burned in. Hero film stays 16:9 for the careers site itself.
Let's work on your project together.
Tell us about the project. We'll come back within one working day with honest thoughts on whether we're the right fit, and what it would cost.
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